This Privacy Policy explains how we collect, use and protect personal information across our brands.
Ascend Global Media whose registered office is at Flat 37 Morland House, Marsham Street, London, England, SW1P 4JH
enquiries@ascendglobalmedia.com
Prospects, customer contacts, subscribers and users in respect of our services and websites
Delegates, sponsors, exhibitors and speakers at our events;
Authors of content published on our websites
Contacts of our service providers and business partners
Company employees and job applicants
When you purchase a ticket to one of our events, either online or by speaking to one of our representatives, all or part of the following information is collected:
First name, Last name, email address (professional or personal), company name, job title, associated registrations (members of group bookings), transactional data (ticket type and transaction value), Transaction information including payment method, payment method information (such as credit or debit card number or bank account information), marketing preference opt-out (for the company) and opt-in (for 3rd party data sharing) and various (non-compulsory) profiling pieces of information such as field of expertise or interest.
Purpose for processing and lawful basis
Processing the sale – Contract and legal obligation
Performance monitoring and analytics- Legitimate interest
Marketing communication (Data collected prior to November 2019)– Legitimate interest on an opt-out basis as collected in the context of a sale.
3rd party data sharing – Consent
When you show an interest in attending one of our events by filling a form on one of our websites or on Linkedin (as part of our online advertising and lead acquisition activities), all or part of the following information is collected:
First name, Last name, email address, Company name, phone number, job title and industry.
Purpose for processing and lawful basis
Marketing communication – Consent
Marketing performance analysis – Legitimate interest
Profiling- Legitimate interest
When you show an interest in sponsoring one of our events by filling a form on one of our websites or on Linkedin (as part of our online advertising and lead acquisition activities), all or part of the following information is collected:
First name, Last name, email address, Company name, phone number, job title and level of interest.
Purpose for processing and lawful basis
Marketing communication – Consent
Marketing performance analysis – Legitimate interest
Profiling – legitimate interest
When you apply on one of our websites to speak at our events (for yourself or on behalf of someone else), all or part of the following information is collected:
First name, Last name, Email address, Job title, Company name, Session type interested in (Panel, workshop, etc.), areas of expertise, content description of the proposed session and intended audience.
Purpose for processing and lawful basis
Processing applications – Lawful basis = consent
Marketing communication – Lawful basis = legitimate interest
Profiling – Legitimate interest
When you fill a form on our websites to enquire about special offers for orders of multiple tickets to one of our events, the following information is collected:
First name, Last name, Email address and query open text.
Purpose for processing and lawful basis
Sales negotiation- Lawful basis = Consent
Marketing communication – Lawful basis = legitimate interest
Profiling – Legitimate interest
When you contact us filling the contact us form on one of our websites, all or part of the following information is collected:
First name, Last name, email address, Company name, phone number, job title and industry
Purpose for processing and lawful basis
Processing the query - Consent
Marketing communication – Consent
Marketing performance analysis – Legitimate interest
Profiling – legitimate interest
After obtaining a pass to one of our events, attendees are required to fill a form and provide further information. All or part of the following information is collected:
all or part of the following information is collected:
First name, Last name, email address, linkedin profile Url, country, job function, seniority level, relevant areas of interest and explicit opt-in to 3rd party data sharing
Purpose for processing and lawful basis
Processing the registration (badging) - Consent
Marketing communication – Legitimate interest
Marketing performance analysis – Legitimate interest
Profiling – legitimate interest
Sharing data with third parties- Consent
When you engage with the live-chat/chatbot feature on our websites, if you select options to enquire about attending or sponsoring our events, the following information is collected:
Name, email address, telephone number.
Purpose for processing and lawful basis
Processing the query - Consent
Marketing communication – Consent
Profiling – legitimate interest
When you register on our website to attend a webinar organised and delivered by the company, the following information is collected:
First name, Last name, email address, Company name, job title and geographic region.
Purpose for processing and lawful basis
Marketing communication – Legitimate interest
Marketing performance analysis – Legitimate interest
Profiling- Legitimate interest
Sharing data with third parties- Consent
When you provide feedback through one of our online surveys, a range of information is collected such as feedback on specific sessions, objectives, suggestions they may have to improve the event and profiling questions such as job title, seniority level, country.
Purpose for processing and lawful basis
Performance analysis and product development/improvement – Lawful basis = Legitimate interest
Profiling- Lawful basis = legitimate interest
When you join Ascend, the global online community for women working in the tech sector, on sign-up, the following information is collected: First name, last name and email address.
Upon account activation and by using the service, additional information is willingly provided by you. You can decide to provide personal information which will be publicly posted on the website.
The join the platform, you must be over the age of 18.
Purpose for processing and lawful basis:
Service delivery – Contract
Performance analysis– Legitimate interest
Profiling – Legitimate interest
Publishing information provided willingly by users- Consent
Marketing communication – Legitimate interest
We use different digital platforms to deliver virtual events. These platforms allow you to interact with other attendees or contributors either by direct message or by posting on public forum, accessible by all participants. You are responsible for all personal data you share on the patform.
Purpose for processing
Service delivery- Contract
We utilise a third-party software to allow you to refer others to our services. When you choose the email option, we will only process the referee’s email address to allow you to email your contact using the platform.
Purpose for processing and lawful basis:
Performance analysis– Legitimate interest
Profiling – Legitimate interest
Administer the referral entry –contract
The company utilises several cookie based web tracking systems. Cookies are small text files that are placed on your device when you browse websites or click on marketing emails sent by the company.
The following 3rd party systems cookies are published on all or some of the company’s websites:
Hubspot, Hivebrite, Google analytics, Adestra (upland software), Facebook, Linkedin, Twitter and Microsoft Bing.
Most of these tracking systems report on aggregated anonymous data which the company utilises to optimise its advertising efforts and usability of the website.
Non-anonymous personal data is collected in 2 ways:
Emails. When an email is sent through Hubspot or Adestra, a unique identifier is included and allows the company to know which individual engage with emails (opens and clicks)
Hubspot tracking. The company uses Hubspot as a CRM and as a content management system. When a user identifies himself/herself on the websites, (by filling a form or engaging with the chatbot), his/her browsing history originating from the same IP address is recorded and stored against the contact record in the CRM.
Purpose for processing and lawful basis:
Marketing performance analysis- Legitimate interest
Profiling and targeting – legitimate interest
Personal data is collected on a small scale when you engage with our production team (as a potential speaker), our sales team (in the context of the negotiation of a sale), our HR team (as a potential candidate to a job position), our marketing team (as a potential media partner or vendor) event attendance and use of event’s mobile apps.
Purpose for processing and lawful basis:
Processing job applications –consent
Marketing communication –legitimate interest
Profiling – Legitimate interest
Deliver partnership terms –contract
Sales negotiation –Legitimate interest
The company relies on a variety of 3rd party vendors as data processors, some of which are not headquartered in the European Union. We use all reasonable endeavours to ensure that all data processors are fully compliant with the current data protection regulation and have the right processes and systems in place to ensure your personal data is safe.
Transfers between Europe and the USA by data processors based in the US to process your data are done in compliance with the EU-US and Swiss-US Privacy Shield Program.
'Sensitive personal information' is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.
We do not knowingly or intentionally collect sensitive personal information from individuals, and you must not submit sensitive personal information to us.
If, however, you inadvertently or intentionally transmit sensitive personal information to us, you will be considered to have explicitly consented to us processing that sensitive personal information. When made aware of it, we will use and process your sensitive personal information for the purpose of deleting it.
For the purpose of optimising its marketing efforts, the company utilise software and solutions to automate some activities. It include retargeting advertising: if you visit our websites or certain pages of our website, we may use this information to automatically serve targeted and relevant ads online, on networks such as Facebook ads or Google ads.
We also use automation in the context of email marketing. Different email promotions may be sent to you based on your transactional history, past attendance, website visits frequency and diverse personal information collected for the purpose of profiling.
The General Data Protection Regulation (GDPR) provides the following rights for individuals:
If you require exercising any of these rights, please let us know using the contact form on our websites or email us at enquiries@ascendglobalmedia.com
You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.
© 2021 Ascend Global Media
